REDUCING MOBILE NETWORK CAPITAL EXPENSE
REDUCING MOBILE NETWORK CAPITAL EXPENSE
With the arrival of full-featured virtualized NFV and SDN frameworks carriers can launch and manage new, highly targeted bandwidth-on-demand services for every use case under the sun.
Time was that any new major network expansion or service introduction would mean weeks, if not months of work and often millions of dollars in capital expense. In the new, virtualized network however, we see a clear and cost-effective path to a world of new services that directly address users anytime, anywhere with predictably reliable services. SDN and NFV not only move the operating environment from a physical, monolithic network, to one that effectively segregates operational planes, spawning limitless interoperable, re-usable or retireable virtual network clusters. These are the building blocks of network slicing, and this critical sea change in the macro stack is an absolute requirement for the new business models and user experiences promised in 5G. Still, only 2% of today’s mobile networks have a significant SDN/NFV footprint.
With the arrival of full-featured Network Function Virtualization (NFV) and Software Defined Network (SDN) services carriers can launch, managed, evolve and retire new, highly targeted capacity on demand services for every use case and user under the sun and at a fraction of the cost of traditional network deployments. Not only does this give mobile network operators the ability to quickly model and test new business services, but to flexibly deploy and scale them to meet the growing demand of those that prove most promising. This is the promise of the Application-Aware Network Slicing paradigm, and precisely the kind of modern, virtualized network expansion capabilities Cloudstreet provides.
CHALLENGE & SURVIVAL
Today’s monolithic, one-size-fits all mobile networks, carriers struggle to deliver adequate bandwidth to customers. But moreover they face the intractable problem of not enjoying the kinds of revenue/cost structures that will help them build out of it. In the new, virtualized network however, we see a clear and cost-effective path to a world of new services that directly address users anytime, anywhere with predictably reliable services. SDN and NFV not only move the operating environment from a physical, monolithic network, to one that effectively segregates operational planes, spawning limitless interoperable, re-usable or retireable virtual network clusters. These are the building blocks of network slicing, and this critical sea change in the macro stack is an absolute requirement for the new business models and user experiences promised in 5G. Still, only 2% of today’s mobile networks have a significant SDN/NFV footprint.
And yet, even before network slicing comes to your town, these elements will have a direct impact on the bottom line. In this re-formulation, setting up your own network and launching new mobile services can be done in minutes instead of months. By separating the service layer from connectivity and infrastructure a completely new operating environment is born in which the seeds of highly structured virtual architectures will grow. Not only will these networks and network clusters remove the need for a variety of dedicated electronics in homes and businesses and the network itself, they may well eliminate the need for costly deployments, upgrades and overlays while eliminating costly truck rolls into the future.
A PLATFORM FOR ANYWHERE, ANYTIME MOBILE BANDWIDTH-ON -DEMAND
Cloudstreet’s award-winning Dynamic Network Slicing Platform provides a low-friction entry point to massive service slice virtualization for quite literally every use case under the sun.
Writ large, the evolution from the current paradigm to the concept of an Application-Aware Network envisioned for 5G, demands not just a virtualization of core technologies, but a complete re- thinking – a complete inversion – of how a telecom network is conceived. While in the current equation,
a device’s capabilities are defined by and restricted to the network (i.e. the network determines what the device or user can or can’t do), in this new paradigm, the network’s behavior is defined by the demands of devices, apps, users, time, location and the context in which they all come into play. In this way, the network becomes an environment for the dynamic support of quality-of-experience designed around user demand.
But to get there, and see the kind of mass market adoption that’s anticipated, we need to see more than just SLAs that govern dedicated static or dynamic slices, but indeed a kind of mobile services “constitution” that makes plain and transparent the economics of network performance (capacity, latency, throughput, accessibility) such that consumers fully understand what their carrier is selling to them or giving to them for free. So while their experience of slices will be a fluid part of their day-to- day mobile lifestyle, in order for the value of next-generation service orchestration to be properly conveyed, consumers must play a direct and commanding role in its use. This is fundamental to the transition to a user-centric, user-defined, user-driven relationship with the network provider, and our primary theme of the User-Defined Network.
THE BILLING THING
Not long ago, and perhaps in a moment of weakness or insecurity, mobile operators collectively decided that even more than even connectivity, billing (and the billing relationship) was the core competency. This has escalated to what amounts to an all out obsession with the BSS layer of the network – today an enormously complex and convoluted system. And while these cumbersome, outmoded architectures are for many carriers their “safe place”, they have done more to hamper innovation and evolution than propel the business. As such, and in reality they are far from safe.
We focus, not because billing is a particularly sexy part of the business, but because it will likely be one of the first things to go in the new network slicing-enabled network. As shocking as this might seem, this is very good news for mobile operators. Not only will it clear the way for an army of new high value services, but it will eliminate a very costly component of the carrier environment that adds next to no value. What’s more, sending this tired element out to pasture immediately suggests a new, evolved and more customer-centric approach. Digital citizens don’t like or want bills – paper or otherwise. They don’t understand or care about megabyte-based billing, and they hate getting charged small fortunes for roaming and data cap overages. On the flip side, they do like paying the fixed and relatively small monthly fees they do for the OTT services they love like Netflix and Spotify. And these simple, secure, automated monthly service transactions are precisely the way to sell network slicing in almost any use case one can imagine.
COSTING OUT NETWORK SLICING
There is no question but that 5G buildouts represent a significant CapEx challenge for mobile network operators in the foreseeable future. To address this, Cloudstreet offers carriers the ability conceive and deploy high-value next generation services at a fraction of the cost of previous hardware based network overlays. Through an innovative approach to virtualized, application-aware, dynamic network slicing couple with the company’s streamlined deployment services offering and cost/benefit sharing approach, Cloudstreet offers carrier a unique opportunity to immediately benefit from the promise of next generation network business models on today’s 4G LTE infrastructure.
Cloudstreet is the world’s first commercially available dynamic network slicing solution and a perfectly aligned response to some of the mobile industry’s greatest challenges. The platform allows 4G LTE and 5G mobile network operators to define, manage and deliver customer-oriented, application-aware Quality-of-Experience / Quality-of-Service (QoE/QoS) to customers for a sea of 5G-type use cases including IPTV and OTT video content, Massive IoT, Telemedicine, VR/AR, Autonomous Vehicles, Smart Cities as well as mission-critical Public Safety and Critical Communications applications all the while orchestrating network traffic and data demand.
In sum, the Cloudstreet provides an elegant solution for mobile telecom’s greatest problem and a clear path to the promise of 5G networks. Driving new revenues from premium quality-assured connectivity, carriers can rapidly deploy and scale new services for differentiated consumer and business segments within an end-to-end virtualized service creation environment. Today Cloudstreet’s DPCTM-powered network slicing model is commercially available on the Telia network in Finland and central to the US government’s FirstNet rollout, a $40B, 25 year public safety initiative formally launched with AT&T and Nokia USA.
The Application-Aware Network:
A new revenue model for delivering
bandwidth on-demand leveraging
Dynamic Network Slicing.