BY MIKA SKARP
When something international hits the schoolyards in Finland you can be sure it will become a big hit – and I’m not talking about fish now (Finns will get the joke). It is interesting to think about why Periscope or instant video services in general may be the next big thing. As we know, live picture has been a hit for a hundred years. Nowadays, you can find two clear trends in video production: first, improving accuracy (regarding voice, color, and definition) and second, enhancing affordability (through film, TV, video and YouTube). We have discussed video calls already, however, this is not the topic here. The right question to ask is, do you want to make a movie about your life? While the general population is not interested in substituting everyday audio calls for video calls, about 5% of them want to share their lives via instant video.
When we think about self-expression, it is important to remember that it has been popular throughout history, typically supported by the most recent technology at the time. Some of this culture is still among us and now considered old technology, but at their introduction it was praised as high tech. For example, think about music instruments. In the field of self-expression, publishing a book nowadays is not a big challenge anymore, but successfully marketing it is. Teens among us have grown up with reality TV and now they have a tool to produce it by themselves.
It has been forecasted that by 2020, over 90% of traffic in mobile networks will come from video streaming. I have no doubt about that, but when I say that 20% of video consumed will originate from other mobile devices, that might raise some eye browses. There are many ways to start live video feeds and then use social media to distribute them. The problem is that when this phenomena gains popularity, mobile networks will become highly congested. However, there is also a possibility to approach this challenge cleverly through user profiles. When receiving data, the user can actually use a bit of caching, but when transmitting, he should be able to forward without delay. There is a difference.
A teenager at a schoolyard in Finland gains popularity by having 128 online viewers. It is exciting to follow the number of viewers; we’ve done it too. Go for the new art!